More than half of web traffic comes from organic search, and many businesses have testified that most of their high-quality leads come from SEO-engaged customers. This is because people search the web when they encounter a problem, and if you can solve their problems, you will gain their likes and trust.
When people search for solutions, they click on the top search result first and only go to the other results if they do not get a solution from the first search. So, if you want to be seen and recognized by your customers, you have to be in the top positions.
Getting your site to the top is a step away from getting it to the first page. Almost no one goes to the other pages when searching for a solution. So, if you want to increase your brand awareness, you have to give value to your prospects via search engine marketing.
Improves Brand Awareness
If people around you are not aware that you exist, there is no way they will buy from you. It becomes worse if you have a lot of competitors in the same location.
When your site ranks high and is visible on the first page, they will notice it even if they do not click on the site. And the more they see your brand, the more they will associate with and recognize it.
When they see you more regularly, you will not only rank high on the search engine; you will rank high on their mind for the service you provide. When the prospects are more associated with you, they will tell more people about you, increasing your brand awareness.
One way to increase your brand awareness is to be known for something more specific. More than being known for ‘Local SEO services,’ you should be known for ‘Local SEO services for small businesses in Renton.’
And even though this might not drive as much traffic as the broader keyword would, this will increase your brand awareness among your target audience.
It is Cost-Effective
As a small business owner, you will be glad to know that you do not have to break the bank to get local SEO marketing services. HoSquared Marketing has
SEO services packages for small businesses and fixed price packages if you prefer that.
And the better news is that you will get multiple returns on this investment. Many of the strategies employed stand for years, which means you will keep reaping the benefits for years with little tweaks here and there.
With the right SEO marketing strategies, you will be well-known in the niche and keep ranking high for the service.
And also, when you
get more organic traffic from your site, you will not need to spend so much on ads any longer. You will see similar results that you can get from running ads with the right SEO marketing services.
